Sunday, March 30, 2008
Ganti caranya, bukan tujuannya
Membaca blog Seth Godin [http://sethgodin.typepad.com/] membawaku membaca cerita langkah baru dari Borders disini: http://brandautopsy.typepad.com/brandautopsy/2008/03/borders-reducin.html (gambar diatas juga diambil disitu).
Kutipan yang menarik:
"Borders did some customer research at its front-facing prototype store and learned customers perceived Borders as having more books, not fewer, with this new display strategy"
Mengingatkanku untuk terus-menerus berkreasi. Maju. Berkarya.
Langkah pertama mewujudkan mimpi kita adalah: Bangun.
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